Recruitment Videos to Attract Top Talent
Make your workplace stand out and attract the right talent.
We create recruitment videos that help organizations hire top talent. These videos showcase your mission, your people, and what makes your workplace culture worth joining. It’s easier to stand out and find candidates who are a good fit when they can see what it’s really like to work with you.
Let Candidates Know What You're All About
The best people want to do work that matters, but they need to see it to believe it. We’ll help you make a video that not only explains the job but also shows why it’s important.
Let’s make something that makes the right people say, “I want to work there.”
Recruitment Videos We've Created
- Nonprofit, Recruitment
CAP Agency Head Start | Teacher Recruitment
- Nonprofit, Recruitment
MORA | DSP Recruitment
- Manufacturing, Recruitment
Blue Horizon Energy Careers Video
- Recruitment
Copeland Buhl | Recruitment Video
- Healthcare, Recruitment
Nexus Pharmaceuticals | Recruitment Video
- Manufacturing, Recruitment
Hawkins | Recruitment Video
- Manufacturing, Recruitment
Harris | Culture & Recruitment
Our Recruitment Video Process
We’ve helped businesses across Minnesota tell real, relatable stories that draw in the right people. We designed our process to be respectful of your time and allow for collaboration.
1. Strategic Discovery
We start by understanding who you’re hiring, what matters to them, and how your organization stands out.
2. Story Planning
3. Filming on Site
4. Editing for Impact
5. Delivery and Reuse
We provide everything you need for your careers page, job postings, social media, and internal use, all in the right sizes and formats.
Why Recruitment Videos Matter
Get the best people who share your values to work for you
Improve the quality of applicants to lower turnover
Be honest about your mission, culture, and people
Cut through the noise on job boards and social media
Be the one who stands out at job fairs and hiring events
Don't just help with short-term openings; help with long-term hiring goals
Why Companies Trust Us with Their Recruitment Videos
We know that hiring isn’t just about filling a position; it’s also about finding the right person for the job. That’s why we make sure that everything we do is authentic, clear, and has an impact.
Real people, real stories
Flexible, thoughtful production
Tailored to your mission and audience
We make each video unique to fit your company’s tone, goals, and hiring needs.
Easy to update and reuse
We future-proof your investment by capturing enough footage to make new edits as roles or campaigns change.
We create recruitment videos that help you hire with confidence. Our process is smooth, collaborative, and focused on what makes your workplace stand out.
American Heart Association
Case Study
How AHA Minnesota Raised a Record-Breaking $190k Through Impactful Video Storytelling
“The Blue Key team have been so great to work with. From storyboarding the project to filming and editing – they always capture what we are looking for and share our stories in a beautiful and well-th…”
Olivia LaVoy
American Heart Association | Communications Director
Hawkins, Inc.
Case Study
Hawkins Used a Recruiting Video to Reduce Turn Over by 50%
“I felt incredibly comfortable that Blue Key Media took the time to learn about us and how we wanted to portray the information, and their professionalism in capturing it on video was excellent. The e…”
Minde Frederick
Hawkins, Inc. | Recruiting Manager
Minnesota Zoo Foundation
Case Study
The Minnesota Zoo Exceeds Emotional and Financial Impact at Fundraising Event
“Beastly Bash was a huge success, with funding that exceeded their goal of $735,000. The videos Blue Key Media produced sparked strong engagement among guests and staff alike, garnering a lot of posit…”
John Frawley
President
How to Use Recruitment Videos
Recruitment videos don’t just belong on your careers page. They’re versatile tools you can use wherever people are discovering your organization.
Careers and job listing pages
Internal communications and recruitment
Social media ads
Internal onboarding or culture training
Email outreach to potential hires
Recruiting campaigns
We can make edits for different roles, cuts that are good for social media, and versions for different departments or locations, all from the same shoot.
Frequently Asked Questions
Questions we often get asked
How long should a recruitment video be?
Most recruitment videos are around 90 seconds to 2 minutes. It’s long enough to talk about your culture and team, but short enough to keep people’s attention. We can also make shorter edits (15 to 60 seconds) for social media or job ads.
Can you help us with interview questions or scripting?
Yes. We give team members light direction so they can feel at ease on camera without having to act or read. If you want a more polished look, we can also write scripts for voiceovers or text on screen.
Do recruitment videos really help us find better candidates?
Yes, and we’ve seen it happen over and over. Recruitment videos do more than just advertise open positions; they also give people a taste of what it’s like to work with you. You can find candidates who are a better fit for your company culture by letting them see your team, your space, and your values in action. That makes applications stronger, hires more informed, and turnover lower over time. Companies that use recruitment videos often stand out on job boards, get more qualified applicants, and keep hiring more people over time.
What do we do with recruitment videos after we get them?
You can use your recruitment video in a lot of different ways. Most businesses put them on their careers page, send them out in emails to job seekers, and share them on social media sites like LinkedIn, Facebook, and Instagram. They are also useful at job fairs, recruiting events, or when new employees start working for you. We offer versions that work best on each platform, so you can get the most out of your video investment, whether you’re hiring now or building your employer brand for the future.
Can you shoot in more than one place?
Yes, of course. We can set up a multi-location shoot that tells a more complete story of your team and operations if your company has more than one office, campus, or job site, or if you’re hiring people from different departments or regions. We will work with you to plan and organize the shoot so that it causes the least amount of disruption while still showing the range and scale of your work. Showing a variety of places, like field work, office settings, warehouse floors, or remote teams, helps potential applicants imagine themselves in your company and gives them a better idea of where and how they would fit in. We made one video that shows different work environments, roles, and cultures by working with companies all over Minnesota and beyond.
What if our team isn’t comfortable on camera?
That’s one of the most common worries we hear, and it’s totally normal. Most people aren’t used to being filmed, so the thought of being on camera can be scary at first. We are here to make the experience simple, pleasant, and even enjoyable. We don’t ask anyone to memorize lines or give a speech. Instead, we have relaxed, conversational interviews that feel more like a friendly chat than a job interview. We give each person careful prompts and let their personality show through on its own. Of course, we do the editing, so the final video is polished, on-message, and completely real. Afterward, clients often tell us that it was much easier than they thought it would be and that their teams had fun with it.
Let's Make Sure Your Next Hire is the Right One
Show the people behind the job. Build trust before the interview. Let’s create a recruitment video that speaks to the kind of talent you want to attract.
