How a lubricant manufacturer used video to increase sales, build brand confidence, and stand out from the competition.

How a lubricant manufacturer used video to increase sales, build brand confidence, and stand out from the competition.

Industry

Industrial Manufacturing

Headquarters

Golden Valley, Minnesota

Size

500-1000

Use Case

Overview & Capability Videos

Background

Lubrication technology to accelerate performance

Lube-Tech is a leading national partner for energy, fluid technology and lubricants, as well as laboratory, industrial and equipment services. They help keep the world moving by producing lubricants across many applications.

Blue Key Media Google Review

The Blue Key team was flexible, easy to work with and highly talented. They brought us a great concept, took the time to really understand our business and delivered a phenomenal result....

Katie Hines

Chief Growth Officer

Approach

Develop a series of overview and capability videos

The lubricant and fluids market is vast and complex. Lube-Tech needed help creating a series of videos that effectively showed prospective clients the value of working with Lube-Tech, differentiating them from the competition.

In order to make the videos as impactful and engaging as possible, we created a series of videos that allowed us to tailor each message to a specific service offering rather than creating 1 overly long video.

Over the course of the project, we create 3 videos outlining the core business segments: Custom Branded Solutions, Distribution Solutions, and Vehicle Wash Solutions.

Outcome

Accelerated Lube-Tech’s Sales and Branding Efforts

At the completion of the project, Lube-Tech had 3 highly effective videos that could be deployed across its sales and marketing efforts.

It helped create a strong cohesive brand image that projected confidence and professionalism. It established trust with prospective clients and employees before the initial conversation. And it helped Lube-Tech stand out from the competition by having highly engaging content with clear, concise messaging.

Blue Key Media Google Review

I've worked with Blue Key Media many times, and each interaction is better than the last. They do great work, stay on budget, and communicate well. I have, and will continue to recommend them to peers in the industry!...

John Bernier

Senior Manager, Enterprise Marketing Communications

lubetech industrial manufacturing video

Interested in creating your brand videos to help standout from the competition, build trust, and increase sales? Schedule a free, no-pressure call with our team to discuss your options and get started today.

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Dan West
dan@bluekeymedia.net

Dan West is the Owner and Lead Creative Director at Blue Key Media.

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