Focus on the Story with Wallin Education Partners’ Jean Carlos Diaz

Tory Thompson 2 minute read

November 7, 2022

“Wow. I have to be part of that!” Those are the words Jean Carlos Diaz aims to make the audience say when he shares the story of Wallin Education Partners. Jean Carlos joined Dan West on a fascinating episode of our podcast, and he shared his insight into telling a compelling story that remains completely authentic, while motivating the community to financially support the organization. Some of the topics Dan and Jean Carlos cover are focusing on honoring your subject and making them the hero, simplifying a complex message, and packing an emotional punch with your video.

Key Takeaways

Make the “customer” the hero
The story is everything
Make an emotional punch

If you’re working in the non-profit space and looking to craft a video that will open hearts (and wallets), reach out to Blue Key Media for a free, no-pressure meeting! Find every episode of our podcast Unlocked: Grow your Business with Video on Spotify, Apple Podcasts, and Google Podcasts!