Fireside Chat | Video and Content Marketing
How does video fit best into your content marketing strategy? Which types of videos are most effective, and which ones fall flat?
That’s what our conversation is about in this episode of our Fireside Chat series.
The Conversation
Dan West of Blue Key Media sat down with Matt Hall, Business Development Manager (and content marketing expert) at Brandpoint to discuss best practices around creating videos that support your content marketing efforts.
Topics Discussed
01:20 – 02:40 How video has changed the landscape of content marketing
02:40 – 03:20 Video v.s. other mediums in content marketing
03:20 – 07:25 Using video for sales enablement
07:25 – 10:50 Content strategy and how to incorporate video
10:50 – 13:00 Measuring results and adjusting your strategy
13:00 – 13:50 Explainer videos that work
13:50 – 14:45 Distributing your video content effectively
14:45 – 16:20 Where to start with video in your content marketing (talk to salespeople)
16:20 – 19:20 Relevance is everything- it will make/break your content marketing
19:20 – 24:00 Which videos work and which ones don’t
24:00 – 25:30 Repurposing video content
25:30 – 27:15 Can videos shot on your iPhone actually get results?
27:15 – 28:00 The importance of having a strategy in order to reach your goals
About the Fireside Chat Series
Every month, we sit down (yule log blazing) with local video experts and marketing gurus to discuss video-related topics, helping businesses and nonprofits discover how to get the most out of their video marketing efforts.
Schedule a free, no-pressure consultation to discuss your video goals and how we might partner with your organization to help accomplish them with effective video content and a solid distribution plan.
