Fireside Chat | Video and Content Marketing

Fireside Chat | Video and Content Marketing

Video and Content Marketing

How does video fit best into your content marketing strategy? Which types of videos are most effective, and which ones fall flat?

That’s what our conversation is about in this episode of our Fireside Chat series.

The Conversation

Dan West of Blue Key Media sat down with Matt Hall, Business Development Manager (and content marketing expert) at Brandpoint to discuss best practices around creating videos that support your content marketing efforts.

Topics Discussed

01:20 – 02:40  How video has changed the landscape of content marketing

02:40 – 03:20  Video v.s. other mediums in content marketing

03:20 – 07:25  Using video for sales enablement

07:25 – 10:50  Content strategy and how to incorporate video

10:50 – 13:00  Measuring results and adjusting your strategy

13:00 – 13:50  Explainer videos that work

13:50 – 14:45  Distributing your video content effectively

14:45 – 16:20  Where to start with video in your content marketing (talk to salespeople)

16:20 – 19:20  Relevance is everything- it will make/break your content marketing

19:20 – 24:00  Which videos work and which ones don’t

24:00 – 25:30  Repurposing video content

25:30 – 27:15  Can videos shot on your iPhone actually get results?

27:15 – 28:00  The importance of having a strategy in order to reach your goals

About the Fireside Chat Series

Every month, we sit down (yule log blazing) with local video experts and marketing gurus to discuss video-related topics, helping businesses and nonprofits discover how to get the most out of their video marketing efforts.

Schedule a free, no-pressure consultation to discuss your video goals and how we might partner with your organization to help accomplish them with effective video content and a solid distribution plan.

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Mark Rolseth