Finding Your Company’s Story with YouBetcha’s Eric Johnson

We had the pleasure to chat with Eric Johnson about the creative strategy behind successful video in an episode of our podcast. Eric is the founder and creative head of YouBetcha Creative Agency in Minneapolis. In the course of this insightful conversation, Dan and Eric dive into the importance of having a solid video strategy, creating with an intended audience in mind, looking at the best distribution platform for your content, and how to find and focus on your company’s story.

Key Takeaways

• Strategy can make or break your video
• Create for a specific audience
• Hone your message

The first step in finding your message, audience, and strategy is to contact Blue Key Media for a free, no-pressure meeting. If you want to hear more inspiring conversations about growing your business with video then you can follow Unlocked: Grow Your Business with Video on Spotify, Apple Podcasts, and Google Podcasts!