Engaging Your Core Audience with the Minnesota Zoo’s Mike Stephenson

In a fun episode of our podcast, we were lucky enough to chat with the Director of Marketing and Communications for the Minnesota Zoo, Mike Stephenson. Mike was able to give a unique perspective on how anyone with a smartphone can share a story using video, video leading to powerful social media engagement, when to use polished and professional video content instead of homemade video, and finding a unique emotional perspective.

Key Takeaways

• Video is key for social media engagement
• Find a unique point of view in your story
• Leverage smartphones to create your own content

We want to thank Mike Stephenson for taking the time to share his knowledge with us on that episode of Unlocked: Grow Your Business with Video. If you want to follow the show, check it out on Spotify, Apple Podcast, and Google Podcasts. If you want to learn more about creating engaging video content for your business or non-profit then reach out for a free, no-pressure meeting!