10 Video Ideas for Fundraising in 2025 Beyond the Gala

3 minute read
January 15, 2025
Most nonprofits use video at major events and galas, but there are so many opportunities to integrate video into your efforts throughout the year. Here are some ideas to help you make the most of video in 2025:
- Pre-Event Promos: Create a short 30-second promo video using past photos, video clips, and text animations. Use it to build excitement on social media, enhance email invites, and give your guests something to share with friends—all of which can increase registrations.
- Post-Event Impact Video: Have a ready-to-go video to share the day after your event. Use it to celebrate the event’s success, thank attendees, share key metrics, and make a final fundraising call. This keeps the momentum going, gives attendees a piece of content to share, and helps pull in those last-minute donations.
- Campaign Video: If you’re running a campaign or launching a major initiative, a video can help cast your vision, excite donors, and accelerate fundraising efforts. These videos are highly shareable, great for your digital communications, and can help you reach your goal faster (and make your Major Gift Officer’s life easier!)
- Legacy Gifting Video: Many donors don’t realize legacy giving is an option. A video can raise awareness, educate your donor base, and inspire legacy donations by showing the long-term impact of this kind of gift.
- Program Video: Highlight specific programs or services your nonprofit offers. These videos demonstrate your impact and can help boost awareness, increase participation, and drive program-specific donations.
- Personalize Event Invitation: A quick, personalized video invitation can go a long way. Record yourself inviting key guests to your event, and send it via email. It’s an easy, thoughtful touch that makes a big impression. Great for DIYers!
- Impact Story: Don’t save powerful stories for your gala! Share stories of individuals or communities your organization has impacted. These videos are versatile, resonating in emails, social media, websites, and tailored donor communications.
- Conference Testimonial Video: If you host a conference or summit, collect testimonials from past participants. A testimonial montage is an excellent way to promote your next event, showcasing the value and impact of attending.
- Volunteer Recruitment Video: Create a video showcasing the impact of your volunteers, highlighting their stories, and explaining how new volunteers can get involved. A compelling call to action can inspire more people to step up and contribute their time.
- Make a Difference Video: Take a slightly different angle by framing how donor contributions create real, tangible change. Focus on the direct impact donors can have in the lives of others, making it clear that their support truly makes a difference.
I hope one of these ideas made you think about your use of video in a different way. Start small—pick one idea that resonates most and incorporate it into your plans. Many of these can be self-implemented with your phone and some creativity.