Heart-Focused, People-Centered Video Storytelling

We’re an award-winning video production company based in Minneapolis + St. Paul that’s passionate about sharing purpose driven stories. We lead with heart to connect with viewers emotionally to get you more sales or donations, hire more effectively, and make you stand out from the competition.

Trusted by great companies across the country

second harvest heartland minneapolis video production
Lube Tech Accelerating Performance
dairy queen video production
firestone video production minneapolis
american heart association minnesota video production
video production medtronic minnesota
Cargill logo
project drawdown video production minneapolis

Use video to drive real outcomes for your organization

We’re not only storytellers, we’re business-savvy. We help you get clear on the objectives, strategy, and messaging to ensure your investment pays dividends. Our three-step approach to effective video ensures that any content we create supports your overall fundraising and communications strategy.

Create emotional connection with your audience

Drive awareness and build brand equity

Build trust and empathy with your audience

Recruit the right talent to your team

Video production driven by clearly defined strategy

The proof is in the results

Nonprofit Video

The Minnesota Zoo Foundation Exceeds Emotional and Financial Impact at Fundraising Event

I've worked with Dan and Blue Key Media on several projects for the Minnesota Zoo Foundation and am continually impressed with the quality of their work. They're easy to work with, timely, and super knowledgeable. It can be challenging to capture footage of animals at the Zoo, but Blue Key navigates constraints and works through the unexpected to produce high-impact end products.

Sarah Lennander

Communications Manager | Minnesota Zoo Foundation

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Recruitment Video

How a chemical manufacturer used a recruiting video to reduce turnover by 50%

I felt incredibly comfortable that Blue Key Media took the time to learn about us and how we wanted to portray the information, and their professionalism in capturing it on video was excellent. The end result is an exciting and energizing video that we are so proud to share.

Minde Frederick

Recruiting Manager | Hawkins, Inc

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Explainer Video

How a mechanical contractor used video to generate 800+ sales qualified leads in 2 weeks

Blue Key Media has the unique ability to dig in, find the value in what they are learning and formulate those nuggets into compelling, creative content that audiences want to both interact with and learn about.

Angela Mork

Marketing Director | Harris

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We’ve been nationally recognized for telling great stories.

Midwest Regional Emmy Awards Video Production Company
The Telly Awards Video Production Company
The Telly Awards Video Production Company
The Telly Awards Video Production Company

Our video production process

To craft impactful videos that move the heart, we take a very intentional approach to our storytelling that you won’t find with other video production companies. This revolves around a thorough Creative Development and StoryFinding process that ensures the stories we tell will resonate with your audience.

1. Creative Development

We start by guiding you through a Creative Development Workshop to align your team, clarify goals, understand your audience, define your messaging, and identify potential stories.

2. StoryFinding

StoryFinding is the intentional process of pre-interviewing multiple candidates for your video to identify those with strong Desire, Motivation, and Uniqueness to be a compelling Heart for your video. Our team guides you in choosing the strongest story that will captivate your audience.

3. Plot Building

After identifying the Heart of your video, we outline and build the plot of the story to ensure everyone is aligned with how the video turns out. This is a critical component in our process to ensure we hit the mark every time.

4. Plan

Once we’ve aligned on the strategy, identified our characters, and assembled our plot, we plan the production. Our team leads the process of organizing and coordinating all the components to create a successful project.

5. Create

Our team brings your carefully planned story to life through filming, editing, animation, and all the other magic that brings a video together.

6. Distribute

Your video is only as good as its distribution plan. We’ll advise you how to effectively utilize your videos. And if it’s a part of your strategy, our team will help you manage paid distribution through Meta, TikTok, and Youtube.

video production experts

Find out how we can help your nonprofit or business grow with video

Schedule a 30 minute no-pressure introductory consultation completely free of charge.

Frequently Asked Questions

Questions we often get asked

How much do you charge for a project?

To be honest, it depends. We work with a variety of budgets, ranging from a few thousand dollars all the way up to $50,000 or more. Our average projects range between $12,000 – $20,000. We’ll work with you to craft a solution that fits within your budget and makes the most of your investment.

What’s the average turnaround time for a project?

Every project is a little different, but a typical brand video takes 2-3 months from start to finish. Pre-production varies between 2-4 weeks, production can be a few days or spread over multiple weeks, and post-production takes between 3-4 weeks to complete. We’ll work with you to create a realistic timeline that we all feel good about.

Do you outsource work to contractors?

Yes, we’ll regularly bring in vetted partners to help elevate your work and meet the demands of the project. Most of the time, we keep everything in house, but if a production requires a large crew or specialized services, we have lots of very talented friends to help.

Still have questions? Get in touch