Trusted by NONPROFITS across MINNESOTA
We’re not only creators, we’re business-savvy. We get clear on the objectives and strategy to ensure your investment pays dividends. Our three-step approach to effective video ensures that any content we create supports your overall marketing strategy.
Create emotional connection with your audience
Drive awareness around your organization's purpose and mission
Raise more donations at events and galas
Share real stories of the impact you create in peoples' lives
Over the last decade, we’ve helped some of the most inspiring nonprofits in Minnesota increase awareness about their cause and raise millions of dollars in donations. In the process, we’ve learned a lot about what makes nonprofit video production a success. We can help your organization leverage video storytelling to drive your mission forward.
Get the feel of working with an agency, without the frills of an agency. Our tight-knit crew is laser-focused on telling impactful stories with creative video, all while providing personalized, exceptional service to every single client. We can scale to meet the needs of your project and create a streamlined experience.
Our partnership with Blue Key Media has been a wonderful experience. Our event videos have surpassed our expectations and it is clear from our audience’s reaction that the content is truly inspiring. We are so grateful for their vision and execution of beautiful videos to share.
Development Officer, U of M Foundation
During each step of the process - from initial conversations about our video needs and goals, to pre-interviews with our youth employees, to filming and editing - Blue Key’s team was intentional, thoughtful, and creative. They highlighted our youth employees and our work beautifully.
Marketing & CSM | Cookie Cart
Our event videos have surpassed our expectations and it is clear from our audience's reaction that the content is truly inspiring. We are so grateful for their vision and execution of beautiful videos to share the many stories of the University of Minnesota Masonic Children's Hospital
Development Officer | U of M
Our proven process will help you confidently create effective video that makes a difference in your business. Whether you’re new or a seasoned veteran, Blue Key will work with you to unlock the power of video.
We start by discussing your objectives for video to understand how it supports your overall marketing strategy. If you haven’t figured out this part, that’s okay– we’ll help you get there.
Based on your objectives and target audience, we lay out the strategy campaign, define core messaging, and craft creative concepts.
We start planning the production after we have fully developed a creative strategy and script you’re happy with. We’ll help take care of all the details to ensure a smooth video shoot.
We shoot and edit the video according to our carefully crafted production schedule. We take care of everything along the way, but you’re welcome to participate as much as you’d like.
Generating a positive ROI for your video campaign depends on placing it in front of the right people. We’ll advise you on the most effective distribution strategy to get the results you’re looking for.
To be honest, it depends. We work with a variety of budgets, ranging from a few thousand dollars all the way up to $50,000 or more. Our average projects range between $10,000 – $15,000. We’ll work with you to craft a solution that fits within your budget and makes the most of your investment.
Every project is a little different, but a brand video takes 1.5-3 months from start to finish. Pre-production varies between 2-4 weeks, production can be a few days or spread over multiple weeks, and post-production takes between 3-4 weeks to complete. We’ll work with you to create a realistic timeline that we all feel good about.
We can create a wide variety of videos depending on your organization’s needs. Our most popular options are feature videos, award videos for galas and events, testimonial videos for sharing real-life stories, and fundraising videos with specific call-to-actions.
Yes! We travel all the time for client work. To Greater Minnesota, a neighboring state like Wisconsin or South Dakota, or even across the country. If there’s a great story that needs to be told, we’ll travel to it!
About 90% of the work we do is entirely in-house. We have an awesome team of storytellers and creatives that can help bring your project to life. However, we also have a long list of vetted partners we bring in when the timeline or scope demands it. Regardless, you’ll have someone from our team helping throughout the whole process.
Still have questions? Get in touch